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Learn more about the benefits of corporate sponsorship!

Corporate Support

Thank you for your interest in becoming a corporate sponsor with PBS Western Reserve. With PBS Western Reserve, you get high visibility, superior quality and credibility, showcased in an uncluttered media environment, and presented to an engaged audience. 

View Our Current Program Sponsors

Guidelines

Corporate support sponsorship announcements are an expression of support for PBS Western Reserve's programming and outreach initiatives, identifying the sponsor and their products and services, rather than specifically promoting these products and services. 

If needed, we are happy to work with you to create an announcement that meets your unique needs and adheres to designated FCC guidelines for public television.

Below are some helpful tips to help guide you when drafting your copy.

REQUIRED

  • Legal name of funder. If logo is used, funder name must be included in text
  • Acknowledgements must be no longer than 30 seconds in length

 

PERMITTED:

  • Your organization’s name and location
  • A brief description of your products and services
  • A telephone number or website
  • A well-established slogan or positioning statement that does not include a call-to-action
  • Length of time organization has been in business
  • Statement that says your organization supports PBS Western Reserve or one of its programs

 

NOT PERMITTED:

  • Superlative, qualitative, or comparative language about the funder or its products or services
  • Verbiage that details the usefulness, convenience or advantages of a product or service
  • Offering price, value, discount, or financing details, including interest rates, or indications of savings associated with product
  • Inducements to buy, sell, rent, or lease
  • Endorsements, testimonials, or depictions of a customer's satisfaction
  • Excessively detailed listings of funder's products or services
  • Any use of the first or second person
  • Employing inducements to buy, sell, rent, lease, borrow or loan
  • Calls to action (i.e., call, visit, come, try, compare)
  • Advocating any matter of public interest
  • Use of jingles or any language in music
  • Use of moving pictures which may be considered promotional or commercial in nature

 

PBS Western Reserve does not accept corporate support that involves:

  • Tobacco, weapons, distilled alcohol, or illicit drugs of any kind
  • Adult content or themes
  • Gambling
  • Political and public issues advertising
  • Discriminatory or violent messages
  • Material that violates laws, rules or regulations
  • Messages containing deceptive, fraudulent, misleading or false information
  • Material promoting pyramid or multi-level marketing organizations
  • Material that promotes products directly to children
  • “M” rated video games or “R” rated movies

 

All underwriting messages are reviewed by PBS Western Reserve before it is cleared to air. We reserve the right to remove previously approved material if the station later determines that the material is not consistent with or does not comply with underwriting guidelines.

Media Kit